Transforming Leadership – BBH’s Strategic Training for Yokohama TWS Serbia

Client Overview

• Company: Yokohama TWS Serbia
• Industry: Tire production
• Country: Serbia
• Service Provided: Leadership Development & Strategic HR Consulting

The Challenge

Yokohama TWS, a global leader in tire production, needed to enhance the leadership capabilities of its department managers. However, several factors made this a complex challenge:

• Skepticism toward external HR consultancies – The company had limited experience working with external partners for leadership training.
• Strict procurement policies – They required multiple bids, making it difficult for a new consultancy like BBH to gain their trust.
• Strategic Alignment – The training needed to directly support the company’s operational goals and drive real business impact.

Our Solution

BBH approached the challenge strategically, ensuring that the training program was tailored to the company’s long-term vision:

1. Customized Leadership Development – We designed a bespoke training program focused on strategic leadership, decision-making, and operational excellence.
2. Engagement with Key Stakeholders – By working closely with decision-makers, we ensured that the content aligned with corporate objectives.
3. Interactive & Practical Training – The sessions included case studies, real-world scenarios, and strategic problem-solving exercises, ensuring immediate application of the concepts.

This approach positioned BBH not just as a training provider, but as a strategic HR partner.

The Results

✔ 8 Managers Trained – Equipped with leadership skills to drive business impact.
✔ Exceptional Feedback – Decision-makers praised the program’s effectiveness and strategic alignment.
✔ Ongoing Collaboration – BBH became a trusted HR consultancy for future projects.

📌 How BBH Can Help You:
Strategic leadership development is key to business success. Let BBH help you build high-performing teams that drive results.